Advertising and attachment: exploiting loss aversion through prepurchase information
نویسندگان
چکیده
منابع مشابه
Risk Aversion and Apparently Persuasive Advertising∗
One of the most well-established empirical facts is that exposure to advertisements increases a consumers’ tendency to buy the promoted product. The standard interpretation of this empirical regularity is that advertising intensity is an element of the utility. Here we show that if consumers are risk-averse and advertising conveys information about product attributes, the empirical regularity c...
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ژورنال
عنوان ژورنال: The RAND Journal of Economics
سال: 2017
ISSN: 0741-6261
DOI: 10.1111/1756-2171.12208